Cesa™ Percept™ Authentication Technologies
Enables Positive Identification
Product/brand counterfeiting is a serious and growing global problem that negatively impacts consumers, businesses, and entire economies, with estimated costs of hundreds of billions of dollars annually. In addition, it costs hundreds of thousands of jobs, exposes consumers and workers to health and safety risks, has proven links to organized crime, and causes massive reductions in tax revenue.
One effective strategy for combatting counterfeiting is the use of integrated polymer-based solutions. This approach is ideal for applications where durability is a concern and there is a need to verify the item's authenticity after the initial sale, for instance, in a warranty claim or litigation following product use. These overt and covert technologies embed unique identification into the polymer from which the product is made. So, it is indelibly linked to the item and cannot be removed or altered without mechanically altering the item itself.
Contact us to discuss the value Cesa Percept Authentication Technologies can bring to your organization.
Impact
- Enables brand owners to positively identify their products versus counterfeit products
- Protects against lost sales and market share due to counterfeit or ‘gray market’ products
- Reduces costs for warranty, liability, or product support
- Reduces recall expenses
- Preserves brand equity by protecting against wrongful accusations, consumer complaints, or legal actions
- Minimizes potential harm to consumers
- Secures supply chain integrity to allow safe expansion into new regions and countries
| 名称 | 类别 | 描述 | |
|---|---|---|---|
| Anti-counterfeiting Technologies for Packaging | 物品 | Discover the pros and cons of anti-counterfeiting technologies. | 视图 |
| Color and Additives Solutions Overview | 产品公告 | Colorant and additives overview and capabilities | 视图 |
| Water Storage and Purification Equipment | 案例研究 | Laser-marking additive, an authentication additive, and colorant— bundled into a single Smartbatch™ concentrate | 视图 |