Packaging
Sustainability in Consumer Packaging
The global preference for plastics in consumer packaging has led to explosive growth and the production of hundreds of millions of containers for different applications per year. Plastic packaging is convenient, safe, lighter weight, and the most cost-effective way to protect and deliver consumer products, including food and beverages, all over the world.
Along with the tremendous benefits that plastics bring to society, there is also a responsibility to ensure plastic waste does not end up in the environment. As the technology and economics of global reclamation infrastructure continue to improve, Avient is proud to be working closely with our customers to develop innovative solutions that support a circular economy. Our technologies help to reduce material usage, improve container recyclability, and improve physical performance and reuse potential of recycled materials.
We continue to work with our customers to develop innovative sustainable solutions. In addition to our material solutions, Avient has developed services to further enable our customers’ ability to meet their commitments, including Cycleworks, ColorWorks and Avient Design.
Sustainable Solutions Highlights
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ColorMatrix™ Ultimate™ UV Light Barrier for PET effectively blocks ultraviolet light transmission, protecting product integrity, without impacting the circularity. Ultimate is recognized by the Association of Plastic Recyclers and the European PET Bottle Platform for having no negative impact on the recycling stream. |
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Cesa™ NOX A4R Additive for Enhanced Recycling stabilizes recycled polyolefins during processing, enabling a higher quality level of recyclate and better end-use products. |
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PCR Color Prediction Service simplifies and accelerates the selection of preferred colors for PCR content at varying levels, avoiding time-consuming trial and error. |
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ColorMatrix™ Capture™ Oxygen Scavenger is an emerging technology for the monolayer PET packaging market. It works to create an active barrier against oxygen ingress, helping to enhance product protection and extend shelf life. This fully recyclable oxygen barrier has APR Critical Guidance Recognition. It provides clarity with no negative impact to the recycle stream. |
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ColorMatrixTM SmartHeatTM RHC is an APR accredited, patent protected, liquid dispersion process aid that reduces the amount of energy required during bottle manufacture and improves recyclability of PET over time. |
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ColorMatrix™ Optica™ Toners for PET improve color tone with recycle friendly colorants and reduce carbon emissions through improved bottle blowing efficiencies while enabling increased amounts of postconsumer recycled (PCR) content. |
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OnColor™ Brilliant Metallic Colorants allows a package to be sorted and recycled by replacing paint and secondary finishes. |
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ColorMatrixTM rePrizeTM IV Builder helps improve the physical and aesthetic properties of the reclaimed PET plastics and reduces energy consumption of solid state polymerization (SSP). |
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HIFORMER™ Liquid Polymer Processing Aid provides sustainability and production benefits for packaging film suppliers such as longer production runs, reduced energy consumption and reduced waste. |
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OnColor™ IR Sortable Black Colorants include detectable colorants to allow reclaimed dark plastics, such as those found in food trays, to be detected and properly recycled by automated sorters. |
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RejoinTM PCR Masterbatch uses PCR as a carrier resin, effectively allowing a bottle or part to be manufactured with 100% PCR. |
Avient Technology Helps to Achieve Color Consistency in L’Oréal PCR Packaging Worldwide
The Challenge
Simplify the process to develop color in recycled resin for L’Oréal to achieve global color consistency, while working towards their 2030 objective to have 100% of the plastics used in its packaging be made from recycled or bio-based material.
The Solution & Impact
Avient’s PCR Color Prediction Service helped L’Oréal simplify overall color development with recycled resin. This sped up the local replication process, allowing Redken products to launch simultaneously in Europe and the U.S. with consistent color despite local constraints.